Now that your template is built and ready to shine, how do you package it for sale and distribution? You have a couple of options: - Free (viral potential) vs Paid (income): Some creators release free templates to build an audience, then sell premium ones later. But since our goal is making money, likely you’ll charge. However, consider a freemium model: provide a basic version free to go viral, and an “ultimate” version for a price. Alternatively, set a “pay what you want” pricing with a minimum (Gumroad allows this) – this lowers barrier while still earning from many. - Choose a platform to sell: Popular are Gumroad, Ko-fi, or your own site (with something like Paddle or Payhip). Gumroad is very common for Notion templates – easy checkout, plus it can automatically deliver a PDF or link with instructions. Some creators also list on the Notion Template Gallery (official, but not direct selling – it links out). Another angle: Etsy. People do sell Notion templates on Etsy under digital downloads (some have done well there tapping into the Etsy search traffic for “planner templates” etc.). - Pricing strategy: Look at similar templates to gauge a price. Many Notion templates are in the $5-$50 range depending on complexity and value. For instance, a simple habit tracker might be $5, whereas a comprehensive small business CRM template could be $30+. Don’t underprice if you’re offering a ton of value – people will pay for quality. Interestingly, Nick Lafferty sold his template at $10 and made 8,000 sales – the volume made up for a low price. On the flip side, Easlo sells bundles of many templates for higher. If this is your first, maybe lean mid-low to encourage sales and reviews, you can raise later or offer add-ons. - Prepare marketing materials: On your selling page, include screenshots or even a short Loom video showing the template in action (people love to see what they’re buying). Write a compelling description focusing on benefits: e.g. “This template will save you 5+ hours a week managing your tasks by automating X and Y. Perfect for busy students!” If using Gumroad, the description and cover image matter. Also mention any bonuses (like an included PDF guide, or free updates). - License clarity: Technically, when someone duplicates a Notion template, they have full control of that copy. You might want to state (in a note inside the template or the purchase page) something like: “This template is for personal use only, please do not redistribute or resell” just to dissuade piracy. You can’t enforce strongly, but community norm is to respect creators. - Set up a newsletter or follow-up system: When someone buys on Gumroad, you get their email (unless they opt out). It’s wise to build an email list of customers or interested people, because you can upsell new templates or send updates. Many top template creators credit email marketing with boosting their sales on launches (e.g., sending a launch discount to followers). So, consider having a landing page or simple site where people can sign up for “Notion tips and free templates” – to catch those who might not buy immediately. - Customer support ready: Notion templates are usually straightforward, but be ready to answer questions like “how do I duplicate this?” or “the rollup isn’t working after I edited something” etc. Good support = happy customers = positive word-of-mouth. You might include a one-page guide within the template or PDF covering FAQs.
Deciding on price, think about how viral you expect it to be. If it’s broad appeal and you’re aiming for thousands of downloads, a lower price could maximize revenue by sheer volume. If it’s niche and high-value (like a business system that could earn the user money/save a lot), you might price higher because even a hundred sales nets good money.
Keep in mind fees: Gumroad takes about ~8.5% + 30c per sale (for small volume accounts), decreasing with more sales. Etsy listing fees + cut are there too. Price accordingly.
Now your template is polished, priced, and posted for sale. Next: we need to actually get eyes on it.