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Now, let’s jump into the 21 mistakes and how you can avoid them:

Skipping Market Research (No Validation of Demand) – Mistake: Diving into a business idea without thoroughly researching if there’s a real market need for it. N…

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How to Get Out of Debt Faster: 10 Strategies That Actually Work

Introduction: Being in debt can feel like a heavy burden, but the situation is far from hopeless. With the right strategies, you can significantly speed up your…

credit interest money

Strategies to Change Your Money Habits

Knowing why you spend is half the battle; the other half is taking action to change any habits that aren’t serving you. Here are some strategies to rewire your …

money spending habits

Week 4 – Finish Strong and Exceed the Goal (Day 22–30)

The final stretch! Now it’s all about maximizing earnings, wrapping up any projects, and setting the stage for continued success if you choose. Day 22: Leverage…

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Week 3 – Scale It Up (Day 15–21)

Now you have the basics running and possibly a trickle of income, week 3 is about scaling and optimizing. We want to turn that trickle into a steady stream and …

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Week 1 – Discover Your Skills & Build Your Presence (Day 1–7)

The first week isn’t about making money immediately; it’s setting the foundation to ensure the rest of the challenge goes smoothly. Think of it as laying the gr…

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How to Build a Strong Brand (Step by Step)

Now that we’ve identified the components, how do you actually build and implement a brand that’s “more than a logo”? Whether starting fresh or rebranding, these…

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Cognitive Biases: Mental Shortcuts That Affect Spending

Our brains use shortcuts (heuristics) to make decisions quickly, but these shortcuts can sometimes lead us astray. Cognitive biases are systematic patterns of d…

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AI for Brand Strategy and Research

Branding isn’t just about the content you create – it’s also about understanding your market and positioning your brand effectively. AI can assist here too, act…

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Advertising and Marketing Tricks: Playing on Your Mind

If you’ve ever walked into a store for one thing and left with five, or found yourself humming a jingle and feeling strangely loyal to a brand, you’ve experienc…

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Designing Visuals with AI: Using Midjourney and Other Tools

A picture is worth a thousand words – and AI image generators like Midjourney, DALL-E, and Stable Diffusion can create those pictures for you on demand. Visual …

midjourney images design

5. Data-Driven and SEO-Refined Content (E-E-A-T and Beyond)

Content marketing in 2025 is as much a science as an art. With so much content out there, data-driven optimization is crucial to cut through. This means using a…

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Step 4: Market on the Notion Community and Beyond

You can have the greatest template in the world, but if no one knows about it, it won’t go viral or make money. Marketing is critical. Fortunately, the Notion u…

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Step 8: Navigating Common Challenges

Turning your skills into a coaching or consulting business is rewarding but it’s not without hurdles. Here are some common ones and tips on handling them: Impos…

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Best Practices and Caveats

Before you rush off to automate your brand entirely, let’s cover a few best practices and potential pitfalls when using AI in branding: 1. Maintain Human Oversi…

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10. YouTube Channel with Monetization

You might not think of YouTube as passive because it takes regular content creation to grow. However, individual videos can become passive income assets once th…

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Monetization Methods: Diversify Your TikTok Income

The creators earning full-time incomes on TikTok tend to mix several monetization methods rather than counting on just one. Here are the primary income streams …

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Step 5: Ride the Wave – Customer Support and Iteration

If your template starts gaining traction (congrats!), it’s important to capitalize on the momentum and maintain goodwill: - Support early adopters: Promptly res…

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10. Research Assistant or Data Researcher

What You Do: Conduct online research and gather information or data as requested. This can vary widely: one day you might be compiling a list of top 50 podcasts…

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Step 6: Monetize Ethically (Build Trust for Long Term)

When the clicks and views start coming, it’s exciting to see some commissions roll in. To ensure you keep growing, prioritize trust and authenticity with your a…

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Step 2: Design Your Template – Functionality Comes First, Aesthetics Second

Now that you have an idea, it’s time to build the template in Notion. Focus on functionality first. A template needs to actually make life easier or more organi…

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Step 3: Build Your Platform (Website, Blog, or Channel)

Now it’s time to set up your online presence where you’ll be creating content and inserting those affiliate links. You have a few routes here: - Blog or Website…

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Social Influence and Keeping Up with the Joneses

Humans are social creatures, and our spending is greatly influenced by those around us. The phrase “keeping up with the Joneses” refers to the urge to match the…

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4. Multi-Channel Storytelling and Omnichannel Consistency

With consumers fragmenting across platforms (one person might scroll TikTok at lunch, read newsletters in the morning, and check LinkedIn in the afternoon), a s…

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Step 5: Drive Traffic to Your Content

“You can build it, but they won’t come unless you let them know.” Content without traffic won’t yield commissions. So, how to get eyeballs on your affiliate con…

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Keep track of who you contacted to follow up later if needed.

Day 11: Upsell or Repeat Do you have any existing customer from last week? If yes, is there an opportunity to upsell or get repeat work? For instance, if you de…

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Step 3: Set Up to Sell – Pricing and Platforms

Now that your template is built and ready to shine, how do you package it for sale and distribution? You have a couple of options: - Free (viral potential) vs P…

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Crafting Your Brand Voice with ChatGPT

Your brand voice – the personality and tone in your communications – is a huge part of how customers perceive you. ChatGPT, an AI language model, is like having…

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9. Write an eBook or Audiobook

Everyone has a story to tell or expertise to share. Writing an eBook and selling it online can become a trickle of passive income that adds up, especially if yo…

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3. Human-Centered, Community-Driven Content (The Rise of UGC & Tribes)

In an age of information overload, people trust people more than brands. That’s why user-generated content (UGC) and building communities around content is so p…

content community people

Step 2: Choose Affiliate Programs (Where to Find Products to Promote)

With a niche in mind, you need to find affiliate programs to join. These are either individual companies offering commissions or affiliate networks that list ma…

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Step 4: Create Quality Content (That Subtly Sells)

Content is the backbone of affiliate marketing. It’s how you attract an audience and how you pre-sell products before the customer clicks through to the merchan…

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Step 5: Monetization – How to Make Your Newsletter Profitable

Once you have an audience (there’s no fixed number, but even a few hundred engaged readers can be monetized in some way), you can start thinking about revenue. …

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Step 7: Scale Your Coaching/Consulting Business Smartly

Once you have a steady flow of clients and your schedule is filling up, you might wonder, how can I grow this further? After all, there are only so many hours i…

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8. Peer-to-Peer Lending and Interest Accounts

If you have some savings, you can put your money to work by lending it out through peer-to-peer platforms or high-yield interest accounts, thus earning passive …

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2. Short-Form Video Dominance (TikTok, Reels, and Beyond)

If there’s one content format that’s been red-hot and continues to surge, it’s short-form video. Platforms like TikTok, Instagram Reels, and YouTube Shorts have…

short content video

Real-World Examples: Brands Leveraging AI

It’s helpful to see how actual businesses use these AI tools in their branding. Let’s look at a couple of examples that illustrate what’s possible: Example 1: T…

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Step 4: Create Your Lead Magnet (High Quality)

Now, actually produce the thing! This is where many fall short – a lead magnet must genuinely be high-quality to “convert like crazy” and to set the stage for a…

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The Impact of Childhood and Money Scripts

Our childhood experiences with money lay the foundation for our adult financial behaviors. Psychologists call the beliefs we internalize about money during chil…

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Step 4: Get Your First Clients (Networking and Marketing)

Now the exciting (and possibly nerve-wracking) part – finding people who will pay for your service. Early on, this often happens through personal networks and t…

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