If your template starts gaining traction (congrats!), it’s important to capitalize on the momentum and maintain goodwill: - Support early adopters: Promptly respond to any issues or questions. Maybe set up a simple FAQ page or include one in the template. Friendly, fast support will lead to positive reviews or comments. On platforms like Gumroad, encourage customers to leave a rating or review, as that social proof can convince others. - Collect testimonials: If someone tweets “This Notion template changed my life!” or emails you praise, ask if you can quote them. Then feature that on your landing page or promotional posts. Real user success stories will further drive sales. Kajabi (just an example platform) mentions how creators often share how many thousands of dollars or productivity hours they saved – these concrete outcomes make people more willing to buy. - Iterate and update: The beautiful thing about digital templates is you can improve them and push updates. Listen to feedback – maybe users wish it had an extra feature or found a certain layout confusing. If it’s feasible, update the template. Then let all your customers know (“v2 is out, with these new features, free update!”). This not only delights them, but it gives you another marketing angle (“Now with X feature!”) to promote further. It shows you care about making it the best – which can drive more word-of-mouth. - Consider addons or expansions: If it’s doing well, how else can you monetize the interest? Maybe a “template bundle” – e.g., your student hub plus a related template like a resume/CV builder or study flashcard system. Bundles often increase average sale value. Easlo sells mega-bundles with multiple templates, enticing those who want a full suite. - Build community around it: Could you start a Discord or Twitter hashtag for users of your template to share how they customize it? High engagement could drive more visibility. For instance, notioners love to show off how they tweaked a template to their style – encourage that. Running a contest (“show your setup using my template, win a 1-hour Notion coaching or next template free”) could also boost viral spread. - Keep an eye on copycats: If it’s really viral, inevitably someone might share it illegally or try to rip it off. While you can’t fully prevent that, you can at least be aware. Most of the time, those buying want to support the creator. If you find someone distributing it, a polite reach out often suffices. Just focus on making your official version the most attractive (updates, support, etc. – stuff pirates won’t provide). - Leverage success for PR: A Notion template making waves can itself be a story. Maybe you pitch to a blog or podcast about “how I earned $X with a Notion template.” That further amplifies you and your products. For example, there have been articles on sites like Insider about people making side-hustle money via Notion templates – which only drove more customers to them. - Plan next steps: Viral fame can be fleeting. While the iron is hot, perhaps tease your next template (to keep audience interest). Or upsell a related service: e.g., a 1-on-1 coaching on setting up the template for their personal needs. Some customers might pay a premium for a personalized session. Or if your list grew big, maybe launch a course or eBook on productivity or Notion – diversifying income around the niche you tapped.
Above all, maintain quality and authenticity. Don’t suddenly jack up the price excessively or disappear on support – that could tarnish the goodwill that made it viral in first place. The Kajabi blog post implies that consistent quality and presence is why top creators like Nick Lafferty or Easlo kept thriving.
Case in point: When Easlo hit big, he didn’t just sit – he rolled out more templates and engaged more, cementing his brand in Notion circles. The momentum snowballed. That could be you – your one viral template could turn into a full-fledged small business of digital products if you nurture it.
By following these steps – finding a real need, crafting a superb template, pricing and marketing it smartly, and then supporting and scaling – you’ll maximize both the virality and the monetization of your Notion creation.
Conclusion: Building a viral Notion template is part art (understanding user needs and designing elegantly) and part science (marketing and community engagement). But as we’ve seen from others’ successes, it’s an attainable goal that can bring in significant income.
Now, it’s time to take your idea and run with it. The Notion community loves new, useful templates – your creation could be the next one everyone’s talking about. Good luck, and happy templating!